Relationships and Social Media Management Decision

Question: Discuss about the Relationships and Social Media Management Decision. Answer: Introduction: The presentation of the selected topic needs to focus on the different types of opinions, as it will help to depict the clear picture. For instance, different people can have different perception regarding the significance of social media in the business development perspective of retail sector. Furthermore, considering opinion of others will help to include all possible aspects of the social media marketing that can actually creates impact on the business level of the retail sector. For instance, providing information regarding any type of offers in the retail sector with the use of social media can create different types of perception in the mind of different people. Therefore, proper inclusion of different types of ideas, values and perspectives can actually add value to the developed presentation. It addition, it will also help to highlight the expected amount of risks that retail sector will have to face in order to utilize social media technology in an effective manner. Proper utilization of the communication process is extremely important for conveying the message of the presentation in an appropriate manner. In order to highlight the significance of social media in retail sector, I will focus will on effective utilization of formal communication procedure. Furthermore, I will try to provide example of major retail organization like Tesco and Wal-Mart and their implemented strategies regarding the effective utilization of the social media platforms to enhance the businesses in an effective manner. Furthermore, the major focus will be provided on the increasing significance of social media so that it can able to highlight the necessity to include in the business enhancement perspective in the social media sector. In order to make desired level of impact through the utilization of presentation, it is necessary that audience must possess in-depth knowledge and skills regarding the use of social media. Furthermore, it is also necessary for the audience to have an idea regarding the effective utilization technique of the social media platform for the marketing objectives (Sadler and Evans 2016). Proper knowledge of audience regarding the use of social media will help to develop creative ideas, which will create positive impact on the overall fulfilment of the marketing objectives. Knowledge regarding social media marketing strategies like blog, article, video and pictures will help to develop effective interactive communication session with the audience, which eventually will create positive impact on fulfilling the objective of developing presentation. Firstly, the presentation focuses on highlighting the needs of social media in retail sector. This section highlights the fact that use of social media has provided retail sector the opportunity to penetrate the global market effectively. For instance, Tesco has utilized social media platform to provide information regarding any special offer to the global customers (Sashi 2012). Furthermore, it also focuses on providing effective solution to any customer query through the utilization of the social media platform. Thus, it actually increases the satisfaction level of the customers all across the world. Thus, use of social media helps to increase the satisfaction level of the customers. Furthermore, increase popularity of different social media platforms like Facebook, Twitter, Instagram helps retail sector in impose innovative marketing strategies, which will create positive on the business development perspective. References: Sadler, R. and Evans, R.D., 2016. Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers. Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media. Management decision, 50(2), pp.253-272.