Sales and Marketing Essay Example | Topics and Well Written Essays - 2000 words

Sales and Marketing - Essay Example mportant factor among qualification, skill, knowledge and experience Fig 1: Factors important for graduate employment (Source: Author’s Creation) The responses from the respondents indicate that experience and skill matters the most in case of employment in the marketing and sales. Knowledge and qualification count only as the third and fourth important factor. The justification is that experience and skill set matters the most since the ability to close deals and ability to negotiate and bargain does not come from knowledge or qualification. It can be gained only through hands on experience. These factors matter in the area of hard core sales although there are certain areas like developing the marketing mix and promotional mix or choosing the pricing strategy, which can be gained from knowledge and qualification. Another important factor that needs to be pointed out is the fact that the sample is taken not from a few particular institutions only. The institutions that are co nsidered for the creation of the sample have institutional ranks that are comparable to each other. So some form of homogeneity has already settled in the sample due to which the views and opinions can have degree of bias, although it has negligible effect on the outcome of the analysis. Secondary research Andrews and Smith (2010) conducted studies with the data obtained from the employment board of both developed and developing countries. The studies indicate that companies that employed graduates as relationship manager or marketing officers in the sale and marketing domain. They gave more preference to experience and skill set of the students. Although exceptions are observed where more preference is given to knowledge and qualification but only to those who graduated from reputed and well...The developing countries on the other hand represent vast untapped markets with little product and service penetration. Thus, there is immense chance to carry out massive sales and marketing activities in areas like insurance, banking services as well as products like cell phones (Das, Quelch and Swartz, 2000). The career opportunities are found in both client side marketing roles as well as agency side marketing roles. The client side marketing roles which have strong job opportunities are marketing assistant, marketing officer, marketing executive and junior marketing assistant. These are entry level jobs in the sales and marketing roles. In the agency side the roles which are offered are market research positions, account management positions and public relations officer positions (David, James and Arthur, 2011). The roles mentioned in the agency side are mainly strategic in nature, so the graduates who have more knowledge and qualification in comparison to skills and experience are given more preference.