Sales and Marketing Essay Example | Topics and Well Written Essays - 2000 words

Sales and Marketing - Essay Example mportant factor among qualification, skill, knowledge and experience Fig 1: Factors important for graduate employment (Source: Author’s Creation) The responses from the respondents indicate that experience and skill matters the most in case of employment in the marketing and sales. Knowledge and qualification count only as the third and fourth important factor. The justification is that experience and skill set matters the most since the ability to close deals and ability to negotiate and bargain does not come from knowledge or qualification. It can be gained only through hands on experience. These factors matter in the area of hard core sales although there are certain areas like developing the marketing mix and promotional mix or choosing the pricing strategy, which can be gained from knowledge and qualification. Another important factor that needs to be pointed out is the fact that the sample is taken not from a few particular institutions only. The institutions that are co nsidered for the creation of the sample have institutional ranks that are comparable to each other. So some form of homogeneity has already settled in the sample due to which the views and opinions can have degree of bias, although it has negligible effect on the outcome of the analysis. Secondary research Andrews and Smith (2010) conducted studies with the data obtained from the employment board of both developed and developing countries. The studies indicate that companies that employed graduates as relationship manager or marketing officers in the sale and marketing domain. They gave more preference to experience and skill set of the students. Although exceptions are observed where more preference is given to knowledge and qualification but only to those who graduated from reputed and well...The developing countries on the other hand represent vast untapped markets with little product and service penetration. Thus, there is immense chance to carry out massive sales and marketing activities in areas like insurance, banking services as well as products like cell phones (Das, Quelch and Swartz, 2000). The career opportunities are found in both client side marketing roles as well as agency side marketing roles. The client side marketing roles which have strong job opportunities are marketing assistant, marketing officer, marketing executive and junior marketing assistant. These are entry level jobs in the sales and marketing roles. In the agency side the roles which are offered are market research positions, account management positions and public relations officer positions (David, James and Arthur, 2011). The roles mentioned in the agency side are mainly strategic in nature, so the graduates who have more knowledge and qualification in comparison to skills and experience are given more preference.

Practicing Corporate Social Responsibility is good for Business Essay

Practicing Corporate Social Responsibility is good for Business - Essay Example Those socially minded non-commercial and the commercial businesses have a responsibility in the provision of equal employment opportunities, accessibility, safe work environments, fair wages and job training. The above-mentioned factors are important in building the human capital. Several companies have gone an extra mile in offering non-mandated benefits like the financial assistance, subsidized housing, food, and health, as well as the educational programs. Generally, they contribute to most of the community programs encouraging volunteerism amongst individuals. Furthermore, the socially responsible firms in businesses adopt sustainable practices in business and support a wide range of many other environmental and the social concerns (Kotler, 2011). The awareness of social responsibility is a significant part of doing business. The corporate social responsibility movement usually encourages the companies to take much responsibility for the effects they have on the market places, workplace, society and the environment (Idowu, 2011). Firms need to be very vocal mostly on their social commitments in publicly reporting social impacts that result from their

The Consumer Value from Online Shopping Research Proposal

The Consumer Value from Online Shopping - Research Proposal Example It is evidently clear from the discussion that consumer value basically refers to the satisfaction that the buyers get after purchasing a product. People belong to different localities and different age groups might have different views about the consumer value from online shopping and to prepare a marketing strategy for people of different ages and localities it is crucial to understand the differences in their thinking because an effective and adequate online marketing plan must cover some essential components like market analysis, marketing strategies specifically for internet, Design, and Contents plan for the website and consumer behavior analysis. Along with the spread of internet the trend of shopping online is also rising steadily and in this context, it is very necessary to understand that how much the consumers are getting value for the products that they shop online. The understanding of this issue is crucial because, in the highly competitive marketplace of today, interne t has emerged as an effective marketing tool   but to run the businesses online it is very necessary to have deep insight of the behaviors and psychographics of the online buyers so that marketing strategies could be designed according to the consumer behaviors. Berthon, Pitt, Watson discovered that online consumer is not an easy target for the marketers. and to be successful the marketing plan must possess the value factor as a leading device that should be used in the advertisements, promotional messages, information about the products etc and the value should be expressed in a way that the consumer can notice the value attached with the product. Before designing a marketing plan for online shopping it is again very important that there should be a comprehensive research that unfolds all the issues that how the people belonging to different age groups people view the idea of shopping online, how they are attracted towards products online and how do they view the product value th at they shop online. In this regard, it is also important to understand the thinking style and opinions of the people belonging to different age groups like teen 15-20, 21-29, 30-39, and 40 and above. Hence in this study opinions will be gathered from the people belonging to these different groups so that their behavior could be interpreted in the marketing plan.